My former colleague, Gene LaMarca (now VP of operations at Findaway), called me to help launch a new company and product line, pre-loaded digital content device called Playaway. I jumped at it, excited to learn about this new line and to work with my bud and former band mate. At the time we were primarily producing best-selling books. I was in contact with all the big-guy, major publishers out there to acquire copyrighted content and images, formatted for device label sets and outer packaging, assisted in the vendor choices and more. Made especially for multi-user environments, Playaway devices mean no download or set-up time required and no need for Wi-Fi. Access to powerful digital content is as simple as turning on each device. And you listen at your own pace. Pretty cool.
Art Production and Design: Mary Averill